Nothing here is trying to be the only system you run. The webshop takes the orders, the bank holds the money, the calendar has the appointments, and the CRM has the conversations that came before any of it.
Connectors are how those meet your books without anybody exporting a spreadsheet on a Friday afternoon.
What you can do
- Pull webshop orders in from WooCommerce, and push your catalog the other way.
- Keep companies, people and products in step with HubSpot, in either direction or both.
- Import companies, contacts and open leads from Salesforce.
- Import worklogs and issues from Jira for your timesheets.
- Connect your own calendar, Google or Microsoft, per person.
- Send the company’s mail through a connected Gmail or Outlook account.
- Push documents to Google Drive, Dropbox or OneDrive.
- Offer payment links through PayPal, Mollie, or a UPI address.
If you trade in Europe, a few more are waiting for you:
- Bring in bank transactions through Ponto’s open-banking feed.
- Send and receive e-invoices over Peppol, and look up whether a customer is on the network.
- Import orders from Bol.com.
- Check a VAT number or a chamber-of-commerce registration without leaving the screen.
- Send Hungarian invoices to the national invoicing service.
How it works in practice
Everything lives on one page (Settings → Extensions). External connectors and the product’s own optional modules sit in the same list, each as a card tagged as an integration or an app, with a badge where your plan doesn’t yet include it. Turning one on is a switch.
Connecting is done once, per company. Most connectors want either an API key you paste in or a sign-in with the other service, which brings you back here with the connection made. Credentials are held per company, so a bookkeeper working across ten clients connects each of their webshops separately - as they should, because they’re ten different accounts.
Calendars connect per person, not per company. Your calendar is yours, and your colleague connects theirs. That’s the one place where the connection follows the individual rather than the company. A connected Gmail or Outlook account, by contrast, belongs to the company and is used for sending: connect it here, then choose it as the company’s mail server (Settings → Email Server).
Some connectors run themselves and some you trigger. Where a connector supports it there’s a sync action to pull now rather than wait, which is useful when you’ve just fixed something at the other end and want to see whether it took.
Watch what happened (Reports → Integrations). Each run records what it processed, how many rows were inserted or updated, how long it took, and any errors, with the detail for a run one click away. When an order doesn’t appear, this is the screen that tells you why.
Peppol has its own reporting, inbound and outbound: what was sent, what arrived, how much of it succeeded over the last thirty days, and the log of each exchange.
Good to know
- A connector isn’t always two-way, and which way matters. Some import only, some export only, some do both. Check the direction of the one you need before designing a process around it, because bringing orders in isn’t the same as keeping two catalogs in step.
- Most connectors bring companies in as customers, not leads. HubSpot is the exception: it reads the lifecycle stage its own record carries, so a company HubSpot still calls a lead arrives here as one, through the same door as your web form and mailing signups. Worth checking the direction of any other CRM you connect before you point prospecting at it. See leads and the sales pipeline.
- Peppol needs your business registered on the network before you can send or receive, and registration is supported for Belgium, the Netherlands, France and Germany. It’s a one-time setup, it’s a European network rather than a worldwide one, and it only matters if your customers ask for it - which in some countries and sectors they must.
- Payment providers are your own accounts, on their terms and their fees. Nothing is taken here and there’s no shared merchant account.
- With a US bank, the statement download does the feed’s job. Take the file your bank offers “for QuickBooks” or “for Quicken” and import it; overlapping downloads add only what’s new. See accounting and bookkeeping.
- Switching a connector off removes it completely. Its menus, its screens and its data exchange all stop, and nothing you’ve turned off keeps running quietly in the background.
- Several connectors need a paid plan, and a few need one of their own. The extensions page shows a badge where your plan doesn’t cover one, so the reliable way to check is to look at that list signed in as your own company.
- The list is longer than this page. These are the connectors you can rely on today. The extensions page inside the product is the up-to-date list for your own plan.